Audience Modeling & Ad Spend Optimization for DTC & SaaS Companies
Predictive audience modeling and ad spend optimization for DTC and SaaS brands spending $20k+/month. Reduce wasted ad spend by 20-40% in 30 days with our proven framework. Get your free waste audit today.
Why DTC & SaaS Companies Waste 20-40% of Ad Spend
- You're paying for "full-funnel" campaigns that ignore your actual customer's 7-day decision journey.
- Your Meta audiences are built on outdated lookalike models that haven't evolved since iOS 14.5 killed tracking.
- You're getting monthly reports full of "impressions" and "reach" but can't trace a single dollar back to profit.
The average DTC brand overpays by 24% on Meta audiences. We cut that to 12% for a $4.2M DTC skincare brand by replacing their agency's "broad targeting" with behavioral cohorts mapped to their Shopify data.
Our Predictive Audience Modeling Framework
A predictive modeling framework built for brands spending $20k+/month that need returns, not experiments.
Map
We reverse-engineer your top 20% of customers to build predictive audience models—not guesses.
Match
Creative messaging aligned to each micro-decision in your customer's journey (not just "awareness" vs. "conversion").
Multiply
Scalable retention loops that turn one-time buyers into repeat customers without manual intervention.
What Our Clients Say
"They found $23,000 per month in wasted spend we'd missed for 2 years. The predictive modeling approach completely changed how we think about customer acquisition."
Sarah Chen
CMO at Luminary Labs · SaaS, $8M ARR
"Our previous agency was just executing. OFFSAGE actually strategizes. We saw a 2.1x ROAS improvement in the first 90 days by killing campaigns that looked good on paper but never converted."
Marcus Rodriguez
Head of Growth at CloudMetrics · SaaS, $12M ARR
"We were spending $40k/month on Meta with no real attribution. OFFSAGE's behavioral cohort model helped us cut CAC by 23% while actually scaling our customer base."
Jennifer Park
Founder at Radiant Skin Co. · DTC, $4.2M Revenue
Proven Results: 3.2x ROAS Case Studies
How We Did It
- Replaced generic lookalike audiences with behavioral cohorts from Shopify customer data
- Built a 3-tier creative testing framework based on customer LTV segments
- Implemented post-purchase retention loops that recovered 18% of "one-time buyers"
How We Did It
- Audited 14 months of ad spend and found 47% was going to audiences that never converted past trial
- Rebuilt entire funnel around "intent signals" (demo requests, pricing page visits)
- Launched micro-retargeting campaigns for users who abandoned onboarding at step 3
How We Did It
- Discovered 63% of customers never received a 2nd purchase nudge (email automation was broken)
- Built predictive "next purchase date" models based on product category + order value
- Created automated win-back campaigns that recovered $127k in the first 60 days
Audience Modeling & Marketing Services
From basic website development to advanced marketing automation—we handle everything so you can focus on your business.
Web Development
Custom websites, e-commerce platforms, and web applications built for performance and conversion.
- Custom WordPress & React development
- E-commerce (Shopify, WooCommerce)
- Mobile-responsive design
- Performance optimization
- CMS integration
SEO & Content Marketing
Organic growth through strategic SEO, content creation, and technical optimization.
- Technical SEO audits
- Keyword research & strategy
- Content creation & optimization
- Local SEO for businesses
- Link building campaigns
Social Media Management
Strategic social media presence across all platforms with engaging content and community management.
- Content calendar & creation
- Community management
- Paid social advertising
- Influencer partnerships
- Analytics & reporting
Paid Advertising
Our signature service: Predictive audience modeling that cuts ad waste by 34% on average.
- Meta, Google, LinkedIn campaigns
- Predictive audience modeling
- Creative testing & optimization
- Conversion tracking setup
- Monthly performance reports
Marketing Automation
Email sequences, lead nurturing, and automated workflows that convert prospects into customers.
- Email marketing campaigns
- Lead nurturing sequences
- CRM integration & setup
- Behavioral triggers
- A/B testing & optimization
Analytics & Reporting
Data-driven insights and custom dashboards to track performance across all marketing channels.
- Google Analytics 4 setup
- Custom tracking & events
- Monthly performance reports
- Data visualization dashboards
- ROI attribution modeling
Need Multiple Services? We Offer Bundled Packages
Save up to 30% when you combine services. Most clients start with our "Growth Starter" package.
Why Choose OFFSAGE for Audience Modeling?
| What You Need | OFFSAGE | Traditional Agency | In-House Team |
|---|---|---|---|
| Time to first insight | 7 days (waste audit) | 30-60 days ("onboarding") | 3-6 months (hiring + ramp) |
| Predictive modeling | ✓ Proprietary tools | × Manual spreadsheets | ✓ If you hire a data scientist ($120k+) |
| Creative fatigue management | ✓ Automated testing framework | × "Let's try something new" | ✓ If you have a creative team |
| Accountability | ✓ We fire ourselves if no results by Month 3 | × 12-month contracts | × Salary + benefits regardless of performance |
| Cost at $30k/mo spend | $6k/month | $4k-8k/month (+ 6-mo minimum) | $15k+/month (1 FTE) |
We Fire Clients Who Don't Hit KPIs by Month 3. Here's Why That's Good for You.
If we can't find measurable waste or unlock new revenue within 90 days, we're not the right fit. That means we only take clients where we're confident we'll deliver—and we've maintained a 94% client retention rate over 5 years.
Our Process: Speed, Specificity, Scalability
No 6-month "discovery phases." No vague roadmaps. Here's exactly what happens:
Week 1: Audit
We analyze your last 12 months of ad spend, customer data, and funnel metrics to identify the 3 biggest leaks. You get a video walkthrough + PDF report with exact dollar amounts.
Week 3: Model
We build your Conversion Momentum™ framework: predictive audience models, creative messaging matrix, and retention triggers based on your top 20% of customers.
Week 6: Launch
New campaigns go live with real-time monitoring. We kill underperformers within 72 hours (not 30 days like most agencies).
Week 12: Scale or Sunset
If we've hit KPIs (defined in Week 1), we scale. If not, we refund your first month and part ways. No hard feelings.
Our Guarantee: Find $10k/Month in Waste or We Refund Month 1
If we don't uncover at least $10,000 per month in wasted spend or missed revenue opportunities within your first 30 days, we refund your first month's fee. Clear, simple, and in writing.
Frequently Asked Questions About Audience Modeling & Ad Spend Optimization
Because predictive modeling isn't scalable agency work—it requires weekly strategic iteration, not templated reports. Our team of 8 can't deliver the level of rigor we promise if we're juggling 40 clients. We'd rather turn down revenue than compromise results.
28 months. Most clients stay until they're ready to build an in-house team (which we help them hire for). We've had 3 clients for 4+ years because they'd rather spend $6k/month with us than $180k/year on salaries + tools.
We don't wait for performance to drop. Our framework includes a "Creative Decay Index" that predicts when an ad will fatigue based on frequency, CTR trends, and audience saturation. We rotate creative every 18-21 days on average—before your ROAS tanks.
We also run a specialized sprint for SaaS companies struggling with high trial-to-paid drop-off. Ask us about our "Anti-Churn Sprint" →
Get a Custom Quote for Your Project
Tell us about your needs and we'll provide a detailed proposal within 24 hours.
Audience Modeling & Predictive Analytics for DTC & SaaS Growth
What is Audience Modeling? Audience modeling is a predictive analytics technique that identifies your highest-value customers and creates lookalike audiences for more effective ad targeting. Unlike traditional demographic targeting, audience modeling uses behavioral data and purchase patterns to predict who will convert.
Why DTC and SaaS Companies Need Audience Modeling: With iOS 14.5+ privacy changes and cookie deprecation, traditional tracking methods are obsolete. Our audience modeling framework uses first-party data and predictive analytics to maintain 3.2x ROAS even in a privacy-first world.
Ad Spend Optimization Results: Our clients typically see 20-40% reduction in wasted ad spend within 30 days. This isn't just cost-cutting—it's reallocating budget to high-intent audiences that actually convert, improving both ROAS and customer lifetime value.
Ready to Stop Wasting Ad Spend? If you're spending $20k+/month on advertising and want to optimize your audience targeting, our predictive modeling framework can help. Get your free waste audit today.
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